Frances Hicks

Frances Hicks is an accomplished strategy and operations leader currently serving as the Strategy & Ops Lead for TikTok Ecommerce since May 2022. Prior to this role, Frances held several senior positions at Amazon from October 2016 to May 2022, including Senior Marketing Manager for Private Label Fashion brands, and managed teams across multiple categories. Frances also gained valuable experience at Coty Inc. as a Senior Brand Manager for Rimmel, and at L'Oréal, where roles included Marketing Executive for luxury fragrances and Event Planner for high-profile industry events. Early career experience includes a Marketing Coordinator position at Netik. Frances holds a Bachelor's degree in History from the University of Bristol.