Hao Yan Chong

Hao Yan Chong is an experienced professional in user growth and e-commerce, currently serving as the Head of User Lifecycle for TikTok Shop in Southeast Asia, focusing on user retention, reactivation, and growth strategies. Prior to TikTok, Hao Yan Chong worked at Ant Group as a User Growth Lead for Alipay+, where the management of a multi-million user base and significant turnover was overseen. Previous experience includes roles at Alibaba Group, OCBC Bank, and DBS Bank, demonstrating expertise in digital payments, marketing strategies, and business partnerships. An early career included internships at IBM Singapore and DFS Group Limited. Hao Yan Chong holds a Bachelor of Business Administration in Marketing from Nanyang Technological University Singapore.