Hongi Luo

Hongi Luo is an experienced marketing professional currently serving as the Head of Category & Community Marketing for Europe at TikTok since September 2019, with prior roles including Marketing Lead for UKI & Nordics, Marketing Lead for the UK, and Brand Marketing Manager. Before TikTok, Hongi held the position of Campaign Manager at Forsman & Bodenfors from September 2018 to August 2019 and served multiple roles at Uber from October 2014 to September 2018, including Regional Brand Manager and Marketing Manager. Earlier career experiences include Marketing, PR & Social Media roles at Glassons Ltd, Social Media Strategist at the University of Sydney, and Copywriter at McDonald's. Hongi's educational background includes a Master of Marketing from the University of Sydney and a Bachelor of Fine Arts Honours from The University of Auckland, complemented by a Bachelor of Fine Arts from the University of Melbourne.