Ivan Tapavicki

Ivan Tapavicki serves as the US E-Commerce Head of Category for TikTok Shop since June 2023, having previously held leadership roles within the organization. Ivan's extensive background includes serving as Director of CPG Ecommerce at Packable, where responsibilities encompassed managing a team, overseeing P&L for a third-party e-commerce business, and building strategic partnerships. Prior experience includes positions as Senior Category Manager at Walmart eCommerce, Planning and Business Development Manager at Kalorik USA, and Head of Strategic Planning and eCommerce at International Bullion & Metal Brokers USA. Ivan also has experience in retail planning and merchandise analysis from roles at Perry Ellis International and Starboard Cruise Services. Educational qualifications include a Master's in International Business from Florida International University, a Bachelor's in Economics & Management from Zagreb School of Economics and Management, and participation in an exchange program focused on Marketing at the University of Central Missouri.