Jye Cassidy is a seasoned social media marketer with extensive experience in digital marketing and influencer management. Currently serving as a TikTok Marketer at TikTok since January 2019, Jye specializes in assisting individuals and brands in effectively utilizing TikTok's marketing potential. Concurrently, Jye holds dual roles at LCH Media since January 2017 as Social Media Manager and Business Development Manager, focusing on innovative digital strategies to enhance client success. Jye has also established a significant online presence as an Instagram Influencer with over 51,000 followers, and is a recognized YouTube Partner and active participant on Twitter and Facebook, demonstrating a comprehensive skill set in social media marketing and consultancy.