Katie Riccio Puris

Katie Riccio Puris is an accomplished marketing leader currently serving as the Head of Global Brand & Creative at TikTok, overseeing a global team and responsible for developing the consumer brand across multiple marketing channels. With a strong background at TikTok, including roles as Managing Director and Global Head of Business Marketing where Katie launched the successful TikTok for Business brand, Katie has extensive experience in creative management, agency partnerships, and business development. Prior to TikTok, Katie held key positions at Facebook, Google, and BBDO, contributing to major campaigns and establishing agency strategies. Katie earned a BA in Communications from Loyola University.