TikTok
Lauren Birnbaum is an accomplished marketing and partnerships leader with extensive experience in the beauty and consumer packaged goods industries. Currently, Lauren serves as the Head of Partnerships at TikTok, where key contributions include managing relationships with 50 Fortune 100 and 500 clients and supporting the platform's monetization in the US. Previously, Lauren held significant roles at companies such as Glow Recipe, Snapchat, and Google, focusing on marketing, product development, and consultative sales strategies. Additionally, Lauren spent several years at L'Oréal, overseeing marketing and product innovation for various professional haircare brands. Academic credentials include a Master’s degree in Cosmetics and Fragrance Marketing Management from the Fashion Institute of Technology and a Bachelor’s degree in Marketing and Entrepreneurship from Babson College.
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TikTok
366 followers
TikTok is the leading destination for short-form mobile video and their mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. TikTok, a subsidiary of Bytedance, first launched in China in September 2016 and outside of China in May 2017. In August 2018, musical.ly merged with TikTok, unifying the two platforms.