Lauren Birnbaum

Lauren Birnbaum is an accomplished marketing and partnerships leader with extensive experience in the beauty and consumer packaged goods industries. Currently, Lauren serves as the Head of Partnerships at TikTok, where key contributions include managing relationships with 50 Fortune 100 and 500 clients and supporting the platform's monetization in the US. Previously, Lauren held significant roles at companies such as Glow Recipe, Snapchat, and Google, focusing on marketing, product development, and consultative sales strategies. Additionally, Lauren spent several years at L'Oréal, overseeing marketing and product innovation for various professional haircare brands. Academic credentials include a Master’s degree in Cosmetics and Fragrance Marketing Management from the Fashion Institute of Technology and a Bachelor’s degree in Marketing and Entrepreneurship from Babson College.