Lexie Wei

Lexie Wei is an experienced professional in business development and operations management, currently serving as the Shop Celebrity & Top Creator Live Operations Lead at TikTok since May 2023, where responsibilities also include Shop Live Strategy and Merchant Acquisition Management. Prior to TikTok, Lexie held the position of Key Account Manager at Geek+, contributing to advancements in intelligent logistics through robotics and AI technologies. Additional experience includes roles as Director of Key Accounts and Business Development Manager at SF Express Corporation - USA and as Head of Food & Home BU at Yamibuy.com. Lexie's career began with a focus on business development at Carloha. Lexie earned a Master’s degree in Communication Management with a marketing communication emphasis from the University of Southern California.