Madison Scullin

Madison Scullin is an experienced marketing professional currently serving as the Integrated Marketing Lead for TikTok Shop Ads within the SMB sector, where responsibilities include driving advertiser acquisition and managing integrated marketing strategies for North America. Previous roles at TikTok include Senior Integrated Marketing Manager and Creative Strategist, focusing on developing marketing programs for small and medium businesses. Prior experience includes leadership positions at Austin Design Week and Favor Delivery, where Madison advanced brand strategies and content frameworks. Madison has held various positions in marketing and communications across multiple agencies, including T3, INK Communications, and SASSO, and has demonstrated a strong capacity for audience engagement and brand development. Madison holds a Bachelor of Arts in Mass Communication from Louisiana State University, with a 4.0 major GPA.