Melissa Yuen is an experienced operations leader with a strong background in creator strategies and social commerce. Currently serving as the Creator Operations Regional Lead at TikTok GO, Melissa drives local operations in Indonesia and Japan. Previously, as Country Operations Lead for TikTok Live, Melissa managed over 60 employees across multiple countries, exceeding revenue targets. At Lazada, Melissa held key roles, including Regional Lead for Loyalty Business and Regional Head of Social Commerce Initiatives, achieving significant growth in user engagement and spearheading innovative membership products. Earlier career highlights include leading social media strategies at StarHub and producing award-winning content as Deputy Editor at Channel NewsAsia. Melissa holds a Bachelor’s degree in Communication Studies from Nanyang Technological University Singapore.
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