Natalie Koh

Natalie Koh has extensive experience in product marketing and e-commerce management, particularly within the digital landscape. At TikTok, from July 2022 to May 2025, Natalie held the roles of LIVE Product Marketing Manager (Revenue) and E-Commerce Campaigns Manager, focusing on cross-border initiatives in Southeast Asia and campaigns in Singapore. Prior experience includes serving as Campaigns Manager for Super Series IP Campaigns at Lazada from June 2021 to August 2022, and a brief consulting practicum with Unilever's Oral Care division in early 2021, where a strategy was developed to enhance E-Commerce growth in France and Vietnam. Additional internships at LVMH Perfumes & Cosmetics and Love, Bonito provided foundational marketing skills. Natalie holds a Bachelor of Business Administration (Honours) in Marketing from the National University of Singapore and a Bachelor of Business Administration in Marketing from Guanghua School of Management, Peking University.