Nicole Vanderhurst

Nicole Vanderhurst currently serves as the US Shop Ads Lead for the Commerce Group at TikTok, having joined the company in July 2022. Previously, Nicole held various leadership roles at TikTok, including Brand Partnerships Team Lead and Strategic Agency Partnerships Team Lead. Prior to TikTok, Nicole worked at Google as a Senior Account Executive in Large Customer Sales for Consumer Packaged Goods from January 2018 to July 2022. Nicole's career also includes a partnership role at MediaCom and an Associate Director position at DigitasLBi_US, where notable work included directing digital strategies for L'Oreal USA. Earlier experience as an Account Lead at Piston Agency involved managing accounts for prominent clients across the beauty and retail sectors. Nicole holds a degree from Duke University, completed between 2001 and 2005.