Nikos Antoniou

Nikos Antoniou currently serves as the Head of Music Streaming & Commercial Partnerships, EMEA at TikTok, where responsibilities include leading streaming strategies and commercial partnerships to enhance artist growth and revenue in the region. Prior experience includes serving as the Head of Artist & Label Partnerships for the UK & Ireland at Spotify, where contributions to strategic partnerships and global campaigns were recognized for increasing market share and revenue. Nikos also held the position of Head of Digital Marketing at Condé Nast, managing digital strategies across multiple continents to drive subscriptions for renowned titles. Previous roles include Senior Digital Marketing Manager at Sony Music Entertainment, where oversight of digital strategy for prominent artists took place, and as Head of Social at House of 27, managing social and digital marketing for a diverse roster. Educational qualifications include a Master of Arts in Music Management and Artist Development from the University of West London and a Bachelor of Science in Economics from the National & Kapodistrian University of Athens.