Rodrigo Heymann

Rodrigo H. currently serves as the Head of Global Business Marketing for Brazil at TikTok, where responsibilities include establishing and leading a multifunctional B2B team and executing marketing strategies that drive ad sales and revenue growth. Prior experience includes a role as Head of Brand Strategy at Facebook, where strategic initiatives were implemented across multiple Meta platforms in Latin America, and as Regional Digital Marketing, Media, and CRM Director at The Estée Lauder Companies Inc., leading digital transformation across various brands. Rodrigo H. has held digital marketing positions at Microsoft and Nokia, focusing on market development and social media growth. Earlier roles include project management and account management in digital and commercial domains. Rodrigo H. continues to enhance professional knowledge through education at the University of Toronto's Rotman School of Management, and holds an Associate of Arts in Business Administration from UCF-Saint Regis.