TikTok
Shea Merchant has extensive experience in content partnerships and e-commerce, primarily with TikTok from May 2022 to February 2025, serving as Category Lead and Sr. Category Manager, focusing on building marketing and social strategies for top E-commerce merchants. Previously, Shea held the position of Brand Partnerships Manager, where strong brand relationships were established and managed within TikTok Ad clients. Prior experience includes leadership roles at Golden Hippo in Content Partnerships and significant achievements at Walsworth as Account Manager for Key Accounts, recognized for exceptional customer growth. Shea holds a Bachelor of Science in Business Marketing from Azusa Pacific University.
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TikTok
366 followers
TikTok is the leading destination for short-form mobile video and their mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. TikTok, a subsidiary of Bytedance, first launched in China in September 2016 and outside of China in May 2017. In August 2018, musical.ly merged with TikTok, unifying the two platforms.