Shirley Chen

Shirley Chen is a seasoned professional with extensive experience in product strategy, marketing, and business development across leading technology companies. Currently, as the Director of Product Strategy, Operation, and Marketing for TikTok eCommerce, Shirley Chen leads a team to enhance seller onboarding, growth initiatives, and the overall go-to-market strategy for TikTok Shop. Previously, at WhatsApp, Shirley Chen spearheaded a $1B monetization strategy for the Business App, directly impacting 170 million small and medium business owners globally. Shirley Chen's tenure at Facebook involved the successful development and launch of various ad products, while prior roles at Expedia Group involved formulating growth strategies and overseeing significant business development efforts. Additional experience includes strategic roles at Dell, Flow Venture Capital, and Sony, along with an MBA in Marketing Analysis and Strategy from Duke University and a BS in International Business from National Taiwan University.