Werner Iucksch

Werner Iucksch is a seasoned professional in digital marketing and strategy, currently serving as the APAC Head of Social at TikTok since November 2025, where responsibilities include leading organic social strategy and execution across the region, particularly focusing on Japan and Korea. Previously, as SVP of Social Strategy at Monks, Iucksch successfully built Monks' APAC social-first marketing business to USD 6 million in net revenue and established a sizable team across six countries. Experience also includes directing global digital marketing strategies for Samsung Mobile at We Are Social, enhancing brand preference for GSK at Havas, and leading multi-market brand launches with THOMPSON. Iucksch's earlier roles spanned strategy development in Australia and LATAM for notable international brands. Educational qualifications include a Global Executive MBA from INSEAD and degrees in Digital Communication and Culture, Management, and Advertising.