Xiaoyu Zhao

Xiaoyu Zhao is an experienced product manager currently working at TikTok since February 2020. Prior to this role, Xiaoyu served as a Senior Research Executive at Ipsos from April 2019 to February 2020 and worked as a Research Executive at Kantar Millward Brown between March 2018 and January 2019. Earlier experience includes a position as a Research Assistant at Michigan State University from March 2015 to December 2017 and an internship in public relations at Burson-Marsteller from September 2013 to January 2014. Xiaoyu holds a Master of Arts in Public Relations from Michigan State University, and two Bachelor of Arts degrees in Advertising (Brand Communication) and TV Editing and Directing (Post-production) from the Communication University of China.