Yi Zhao

Yi (Katie) Zhao is an accomplished product leader with extensive experience in advertising and marketing strategies within the technology sector. Currently serving as the Head of Product, Ad Strategy at TikTok since 2018, Yi oversees TikTok's core ads product team, focusing on auction systems, ad inventory, audience solutions, and marketing objectives. Prior roles include Product Manager for Ads at Bytedance Inc., and Product Manager at Baidu, as well as positions at Tesla Motors, Intel Corporation, and Bain & Company. Yi holds a Master's Degree in Quant Marketing from Columbia Business School and a Bachelor's Degree in Marketing & Finance from Peking University's Guanghua School of Management. Additionally, Yi participated in an exchange program at Esade for Business Administration.