Zara Basharat Higgs

Zara Basharat Higgs is an accomplished professional with extensive experience in public policy and corporate communications across various regions, including the Middle East, Türkiye, Africa, Pakistan, and South Asia. Currently serving as the Head of Public Policy Programs and Partnerships at TikTok, Zara has previously held significant roles, including Director of Corporate Communications and Sustainability at Jazz and Senior Manager of Corporate Communications and Sustainability at PepsiCo. Additionally, Zara contributes as a Board Member at Accountability Lab and has worked as a Consultant for The World Bank. Zara's educational background includes an Executive Program in Social Impact Strategy from the University of Pennsylvania and ongoing studies at London Business School.