John West is an accomplished eCommerce and digital operations leader with extensive experience spanning over two decades. Currently serving as the Director of eCommerce at The Tile Shop, John has successfully doubled the conversion rate while enhancing customer experience and fostering omnichannel innovation. Prior roles include Director of Digital Operations at Slumberland Furniture, where John prioritized cross-channel shopping experiences, and various positions at Honeywell, Thomson Reuters, Jostens, and Best Buy, focusing on digital customer experience, eCommerce strategy, and online solutions. John's career began as a Copy Editor at Fanball.com and includes significant contributions in copywriting and marketing across multiple organizations. John holds a B.A. in Speech & Communication Studies from Gustavus Adolphus College.
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