Tilted House Consulting
Lisa Fairley Ninosky is a seasoned marketing professional with extensive experience in leadership and consulting roles. As the Founding Partner of Tilted House Consulting since July 2019, Lisa specializes in assisting Plumbing, Heating, Cooling, and Electrical (PHCE) companies in navigating complex marketing challenges and enhancing their internal capabilities. Prior to this, Lisa served as the Director of Marketing for Len The Plumber from January 2009 to June 2019, and held account executive positions at CBS WJZ-TV and Hearst Television. Lisa has a strong background in marketing and public relations, exemplified by the role as Director of Marketing and Public Relations at Maryland General Hospital. Educational qualifications include a Bachelor of Science in Public Health Education from the University of Maryland, alongside leadership training and graduate certification from Grinnell Leadership and Hearst Television - Broadcast Sales Academy.
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Tilted House Consulting
Home Services Marketing Is Our Specialty. It’s all we do. Each Tilted House partner has been helping the best home services companies in North America grow and prosper for at least 10 years. We have extensive experience in the PHCE industry including strategy, brand/traditional/digital marketing, call center, multi-location expansion and more. Our proven success and knowing what’s worked, why it worked and how to orchestrate the delicate balance of marketing strategy with business operations is why contractors choose to work with us. Tilted House Is Different From the Start. We begin by gathering a complete picture of your company, not just the marketing plan. We truly understand how marketing and operations have to work together in a residential service business. And we know what to look for to be able to quickly identify gaps and challenges that impact results, as well as opportunities. Asking the right questions often changes the direction of the conversation. Sometimes, you don’t need more marketing and more calls. Sometimes, you just need experienced guidance on the right strategy, making the best marketing investments, and maximizing results from the leads you get. Tilted House will work with you to develop a customized roadmap and act as your guide through the execution journey. We help you in implementing the plan, advising your internal team, and finding & managing the right vendor partners to ensure all parts operate successfully toward your goals and analyzing results. We know how to get the best from each partner with everyone being accountable to your business results as the end goal. You’re Not In This Alone. Working with us means you always have someone in your corner that speaks your language and understands how to navigate complex marketing and business challenges. We bring a level of expertise that ensures you will be working on the right things, with the right partners, and getting the right results. We're Your Virtual CMO.