Samuel Minns

Samuel Minns is currently the Senior Director and APAC Head of Marketing at Timberland, overseeing a cross-functional marketing group across various regions, including China, Korea, Japan, Southeast Asia, Australia, and New Zealand. Previously, Samuel served as the Brand Marketing Director for Nike, where contributions included leading a $1.5 billion repositioning of Air Max in China and creating integrated strategies for significant events like the Beijing Winter Olympics. Additionally, Samuel's tenure at TBWA\Media Arts Lab involved driving Apple's China-specific marketing efforts, while earlier experience at Grey Group included managing communications for international brands and achieving notable industry accolades. Samuel holds a Bachelor of Science degree in Sport and Exercise Science from the University of Exeter.