Borna Bayat

Borna Bayat has a diverse work experience that spans multiple industries. Starting in 2005, Bayat worked as an Analyst (Intern) in Research & Analysis at KPMG, followed by a role as a Consultant (Intern) in Restructuring at Deutsche Bank. In 2006, Bayat shifted to the field of brand consulting and strategic communication planning at Publicis Groupe.

Bayat's career in marketing began in 2008 at Procter & Gamble, where they held various positions, including Brand Manager, Senior Brand Manager, Global Brand Director, and Group Brand Director. In these roles, Bayat worked on major brands like Vidal Sassoon, Wella ProSeries, and Gillette, developing innovative marketing strategies and leading brand relaunches.

Bayat later joined Coty in 2016, serving as the Director of Global Marketing and Director of eCommerce, Digital Marketing, and Personalization. During their time at Coty, Bayat successfully led the renewal of brand fundamentals for Clairol and developed a three-year innovation and product masterplan.

In 2020, Bayat worked as an Entrepreneur and Consultant, focusing on marketing, growth, and digital business models. Bayat then joined TiNDLE Foods and Next Gen Foods in 2021, holding roles as the Global Marketing & Digital Director, the Vice President of Marketing Europe, and the Vice President of Global Brand, Creative & Digital.

Overall, Borna Bayat has a strong background in marketing, with extensive experience in brand strategy, innovation, and digital marketing across multiple industries.

Borna Bayat has a diverse education history. In 2003, they started their higher education at Copenhagen Business School, where they pursued a Master's degree in Economics and Business. During this program, their focus areas were Strategy and Marketing. Borna completed their studies in 2006.

In the same year, Borna also participated in the CEMS program, an international alliance in management education. This led him to study Business Administration and Management in a global context.

Borna expanded their international educational experience by becoming an MBA exchange student at China Europe International Business School (CEIBS) in 2005. There, they focused on subjects like Corporate Finance, Decision-Making, and Industry Analysis.

Furthermore, Borna attended HEC Paris in 2005 for a short period, where they pursued a CEMS Master's degree in Innovation & Marketing Management. This allowed him to deepen their understanding of these areas.

Before pursuing their master's studies, Borna completed their undergraduate degree in Economics and Business at Freie Universität Berlin from 2000 to 2003. Their coursework included Finance, Organization, and Marketing.

In terms of additional certifications, Borna obtained a certification in Digital Marketing from General Assembly in November 2017.