Guillermo Arriagada Castillo

Guillermo Arriagada Castillo is a seasoned UX professional with extensive experience in various roles, currently serving as UX Lead and UX Researcher at TINET S.A. since August 2022. Previously, Guillermo held leadership positions such as Jefe de UX Research at Bupa Chile and Jefe de experiencia de usuario at Fusiona. Guillermo's career includes significant contributions as Product Owner E-commerce at Cencosud S.A. and roles in UX/UI analysis, front-end design, and digital project design across multiple companies. Educational credentials include a Multimedia Designer and Programmer degree from Universidad Tecnológica de Chile, a diploma in Information Architecture and User Experience from Universidad del Pacífico, and additional studies in web design and sound engineering.