Paula Carbonell

Paula Carbonell is a highly experienced creative professional with a strong background in graphic design and art direction. Paula has held various roles throughout their career, showcasing their expertise in branding, campaign strategy, and team leadership.

Most recently, Paula worked at tink as the Creative Director, where they led a team of nine creatives, providing guidance and feedback to drive individual and team growth. Paula developed and executed branding and campaign strategies that effectively communicated the company's messaging and values. Paula also oversaw the entire creative process from ideation to execution, ensuring that all work met established brand guidelines and quality standards.

Before joining tink, Paula served as the Creative Director - DH Virtual Brands at Delivery Hero. In this role, they focused on brand awareness and visibility to increase customer conversion rates. Paula facilitated creative workshops and brainstorms to drive innovative ideas and strategies.

Prior to their time at Delivery Hero, Paula worked as the Art Director and Team Lead Brand Design at mjam / Delivery Hero AT. Here, they were responsible for the creative strategy and art direction for Delivery Hero Austria, specifically for the mjam platform. Paula also led a team of designers and creatives, providing mentorship and building a strong in-house team.

Paula's earlier experience includes working as a Graphic Designer at Delivery Hero Germany GmbH, where they designed marketing campaigns and contributed to brand development. Paula has also worked as a UI Designer at Nostro Studio Barcelona/São Paulo, where they created workflows, wireframes, and visual interfaces for various apps.

Additionally, Paula has experience as a Marketing Designer at DirtBikeBitz, where they led a rebranding launch and developed a customer marketing online strategy. Paula began their career as an Intern Graphic Designer at Big Wave Media, supporting the marketing design team with various tasks.

Paula's skills extend to graphic and web design, as demonstrated during their tenure as a Graphic and Web Designer at Foimpex. Paula created seasonal collections of consumer goods and decoration sets, incorporating the latest trends and consumer research. Paula was also responsible for art direction during studio photography and photo editing.

Their career started as a Trainee Graphic Designer at ZOOPA, where they provided support to the design team and assisted with photoshoots, as well as curated brand guidelines.

Overall, Paula Carbonell is a talented and versatile creative professional with a wealth of experience in design, art direction, and team leadership. Paula has consistently delivered high-quality work throughout their career and is dedicated to driving the success of brands through effective creative strategies.

Paula Carbonell earned a Bachelor's degree in Graphic Design and Visual Communication from BAU, Centre Universitari d'Arts i Disseny, where they studied from 2011 to 2015. In 2022, they obtained a certification of C2 (Proficiency English) from the EF Standard English Test (EF SET). Additionally, from 2021 to 2022, they pursued a Master's degree in Creative Direction at LABASAD - Barcelona School of Arts and Design. Furthermore, in 2022 and 2023, Paula Carbonell is planning to complete a Mini MBA in Brand Management from Marketing Week, specifically with Mark Ritson.