Arlayna Newcomer

Arlayna Newcomer is a seasoned marketing professional with extensive experience in search marketing and digital media. Currently serving as the Director of Search Marketing at Tinuiti since August 2025, Arlayna has previously held leadership roles at Brainlabs and Pillar4 Media, where responsibilities included campaign execution, performance analysis, and account management. Prior experience includes positions at M&T Bank as a Senior Search Marketing Specialist and various roles in media management and digital marketing strategy. Arlayna holds a Master's degree in Business Management and a Bachelor of Arts in Marketing, both from Baldwin Wallace University.