Madalyn Barton

Madalyn Barton is an accomplished professional in the field of programmatic advertising, currently serving as the Director of Commerce Media at Tinuiti since July 2017. In this role, Madalyn spearheads strategic initiatives for the Commerce Media Programmatic division, focusing on revenue growth and client satisfaction through innovative Amazon DSP advertising solutions. Previous positions at Tinuiti include Associate Director and Senior Manager for Programmatic, where Madalyn led high-impact campaigns and conducted performance analyses to enhance targeting strategies. Earlier experience as an Account Manager involved managing comprehensive Amazon advertising campaigns. Madalyn holds a Bachelor of Arts degree in Communication and Media Studies from the University of Arizona.