Spencer G. is a seasoned professional with extensive experience in conversion rate optimization (CRO) and digital marketing. Currently serving as a Senior Conversion Specialist at Tinuiti since March 2022, Spencer G. focuses on aligning optimization strategies with client business goals and conducting detailed analyses of websites and landing pages. Prior experience includes leading a CRO department at 97th Floor, achieving significant revenue growth through A/B testing, and executing comprehensive SEO strategies. Spencer G. also founded and scaled Spoonful LLC, driving early sales and developing a custom app. Previous roles encompass internet marketing, video production, and professional development within educational settings, underscoring a diverse skill set enriched by a Bachelor's degree in Public Relations, Advertising, and Applied Communication from the University of Utah.
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