Maximilian Gellert

Maximilian Gellert has a diverse work experience spanning multiple industries. Maximilian currently holds the position of Chief Digital Officer (CDO) at TIP Group since October 2022. Prior to that, they worked as a Business Angel & Advisor for various start-ups starting from May 2021.

From June 2020 to September 2022, Maximilian was the COO & Marketing Director at BIYU, a membership platform for occasional products. Maximilian was responsible for operations and led the digital marketing team.

Maximilian also worked as a Digital & Last Mile Strategy Consultant for RetEcom, Last Mile Innovators, and as a Freelancer from September 2018 to September 2022. Maximilian handled various projects related to brand strategy, AI, retail strategy, e-commerce, last-mile cost optimization, and brand launch.

In their earlier career, Maximilian worked as the EMEA Head of Ecom & Marketplaces a.i. at Carhartt from January 2020 to June 2021. Maximilian also served as a Business Controller - Albert Heijn Online at Ahold Delhaize from July 2016 to August 2018.

Before that, Maximilian held several positions at PVH Corp. including Director Finance & Business Control eCom - Tommy Hilfiger & Calvin Klein Europe, Director Business Control Retail & eCom - Tommy Hilfiger Europe, Sr. Manager Business Development & Strategic Planning, and Senior Manager Strategic Planning & Business Development - Tommy Hilfiger Retail Europe.

Maximilian started their career as a Senior Consultant at Kurt Salmon, where they worked on various projects, and as an M&A Summer Analyst/Intern at Rothschild in 2006. Prior to that, they also worked as a Fixed Income Trading Desk Summer Analyst/Intern at Dresdner Kleinwort Wasserstein in 2004.

Maximilian Gellert obtained a Bachelor of Science degree in International Economics & Finance from Tilburg University in 2006. Maximilian then pursued a Master of Science in Financial Management at the same university, which they completed in 2007. In addition to their formal education, they also completed a Growth Hacking Course at Growth Tribe.