Darren Upson

Darren Upson has a wealth of experience in marketing and business development roles. Their most recent role is as the VP Global Demand Generation at Tipalti, where they have been since 2021. Prior to that, they held the position of Senior Director of Marketing - Europe, where they were one of the founding members of Tipalti Europe and responsible for developing and growing the UK and European region.

Before joining Tipalti, Upson worked at Soldo from 2018 to 2021, where they served as the VP Small Business Europe/VP Growth. During their time at Soldo, they built the inbound engine for the entire business, acquiring 100% of small business customers and a majority of leads for the mid-market organization.

From 2015 to 2018, Upson worked at Xero, first as the Director of Small Business and later as the Marketing Director. In these roles, they were responsible for growing the Xero subscriber base in the UK and across EMEA, quadrupling revenues, and managing all digital marketing, brand, PR, and external events.

Prior to Xero, Upson worked at NetSuite as the Marketing Director for EMEA from 2011 to 2015. Darren played a key role in helping high-growth and mid-sized companies manage core business processes through NetSuite's cloud-based management software.

Earlier in their career, Upson held the role of Director of Marketing at Deltek from 2005 to 2011, where they were responsible for developing the sales pipeline, managing inside sales functions, and executing various marketing activities for the UK Architecture & Engineering/Professional Services business unit.

Before Deltek, Upson worked at Defaqto as a Product Manager from 2002 to 2005, managing marketing communications for Aequos and Aequos Online, products for the financial services product provider market.

Their career began at The Research Department Ltd in 1999, where they worked as a Marketing Coordinator. In this role, they played a key part in a successful corporate rebranding process, managing collateral and overseeing design and print agencies.

Overall, Darren Upson has a diverse background in marketing, business development, and management, with a focus on driving growth and revenue for various companies in the technology and financial sectors.

Darren Upson attended Lord Williams' from 1989 to 1996, although the specific degree and field of study are not provided. Darren then went on to pursue a BA Hons in Marketing at the University of Hertfordshire, completing their degree between 1996 and 1999.