Maximilian Gellert

Maximilian Gellert has a diverse work experience spanning various industries and roles. Maximilian is currently serving as the Chief Digital Officer (CDO) at TIP Group since October 2022. Prior to this, they worked as a Business Angel & Advisor for start-ups since May 2021.

From June 2020 to September 2022, Maximilian was the COO & Marketing Director at BIYU, where they were part of the founding team and responsible for operations and leading the digital marketing team.

Before that, they worked as a Digital & Last Mile Strategy Consultant for RetEcom, Last Mile Innovators, and as a freelancer from September 2018 to September 2022. In this role, they worked on various projects related to brand merchandise strategy, artificial intelligence & retail strategy, brand digital distribution strategy, brand loyalty initiatives, last mile cost optimization, and Amazon brand strategy and launch.

Maximilian also served as the EMEA Head of Ecom & Marketplaces a.i. at Carhartt EMEA/PAC from January 2020 to June 2021.

From July 2016 to August 2018, they worked as a Business Controller - Albert Heijn Online at Ahold Delhaize, the largest online grocer in the Netherlands.

During their time at PVH Corp. from 2012 to 2016, Maximilian held various roles including Director Finance & Business Control eCom - Tommy Hilfiger & Calvin Klein Europe, Director Business Control Retail & eCom - Tommy Hilfiger Europe, Sr. Manager Business Development & Strategic Planning, and Senior Manager Strategic Planning & Business Development - Tommy Hilfiger Retail Europe.

Their earlier experience includes working as a Senior Consultant at Kurt Salmon from 2010 to 2012, Consultant at Kurt Salmon from 2007 to 2009, and M&A Summer Analyst/ Intern at Rothschild in 2006. Maximilian also worked as a Fixed Income Trading Desk Summer Analyst/ Intern at Dresdner Kleinwort Wasserstein in 2004.

Maximilian's work experience showcases their expertise in digital strategy, last-mile logistics, e-commerce, business control, and strategic planning.

Maximilian Gellert attended Tilburg University from 2003 to 2006, where they earned a Bachelor of Science in International Economics & Finance. Maximilian then continued their education at Tilburg University from 2005 to 2007, completing a Master of Science in Financial Management. Additionally, Maximilian attended Growth Tribe, where they completed a Growth Hacking Course.