Irelys Martinez

Irelys Martinez, MBA has a diverse range of work experience in marketing and sales roles. Irelys served as the Director of Marketing U.S & Caribbean at Tissot SA, where they were responsible for developing and maintaining the annual marketing budget and overseeing approval processes for brand spending. Prior to this, they worked at Swatch Group as a Public Relations Manager, where they grew brand awareness and market share through strategic product PR campaigns. Irelys also served as the Marketing and Sales Coordinator for the US & Caribbean market at Swatch Group, managing marketing budgets and coordinating approval processes for brand spending. Before joining Swatch Group, Irelys worked at beIN SPORTS as a Marketing Manager and Marketing Coordinator, focusing on the US and Hispanic market. Additionally, they have experience as a Brand Manager at Akkar Group, where they were responsible for mobile communication sales and developing go-to-market strategies. Irelys began their career as a Promotions and Key Accounts Marketing Manager at Grupo Últimas Noticias.

Irelys Martinez, MBA, completed their education with several degrees in different fields. Irelys pursued their Associate's degree in International Business/Trade/Commerce from the Institute of Industrial Management Technology from 2000 to 2003. Later, they pursued their Bachelor's degree in Mass Communication/Media Studies from Universidad 'Santa María', graduating in 2009. Finally, in 2009-2010, they attended Fundesem Business School to earn their MBA with a specialization in Business, Management, Marketing, and Related Support Services.