Irena Maricic Masnjak

Irena Maricic Masnjak has over 20 years of experience in various design and management roles. Irena is currently the Head of Store Design and Visual Merchandising at Tissot SA, where they oversee the design and merchandising strategies for the company's stores. Prior to this role, they served as the Store Design & Architecture Manager at Tissot SA, where they were responsible for the design and architectural elements of the stores. Irena also worked as the Retail Merchandising Project Manager - International at Tissot SA, leading the development and roll-out of a new retail concept, including store openings and renovations.

Before their time at Tissot SA, Irena worked as the Visual Merchandising Manager - International at Oettinger Davidoff AG, where they developed retail designs and implemented them globally. Irena also managed internal and external stakeholders and created new merchandising tools and guidelines.

Earlier in their career, Irena held various design roles at UEFA, Elysium Sàrl - Design & Technology, Pozzo di Borgo Styling SA, Inoplast Design, and ACTIS-DATTA CREATIONS Sàrl. In these positions, they gained experience in event design, retail design, and display design.

Throughout their career, Irena has demonstrated a strong ability to develop and implement creative and impactful design strategies while managing multiple projects and stakeholders.

Irena Maricic Masnjak's education history starts in 1992 when they attended the School of Applied Arts and Design. During this period, they studied Graphic design, Packaging, and Illustration, ultimately earning a degree in Graphic Design. From 1996 to 2000, they enrolled at the University of Zagreb, focusing on Architecture and Design Studies and obtaining a Bachelor's degree in Industrial Design. Later, in 2002, they pursued further education at ECAL - Ecole cantonale d'art de Lausanne, where they completed their studies as an Industrial Designer HES. Unfortunately, the specific field of study during this period is not provided.