Sarah Hird

SVP Communications at TKO Group

Sarah Hird is an accomplished communications executive with extensive experience across various prominent organizations. Currently serving as the Senior Vice President of Communications at TKO since March 2025, Sarah has held similar roles at Endeavor and BritBox International, where responsibilities included leading consumer and corporate communications for a major streaming service. Prior to these positions, Sarah was the Vice President of Global Communications at DAZN Group and spent two decades with The Walt Disney Company, where notable roles included Director of Communications for EMEA and various leadership positions in communications across Disney's Media Distribution. Sarah began the career with consultancy roles and an internship at BBC, and holds a Bachelor of Laws degree from Lancaster University.

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TKO Group

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TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company that comprises UFC, the world’s premier mixed martial arts organization, and WWE, an integrated media organization and the recognized global leader in sports entertainment. Together, our organizations reach more than 1 billion TV households in approximately 180 countries, and we organize more than 350 live events year-round, attracting over one million fans. TKO is majority owned by Endeavor Group Holdings, Inc. (NYSE: EDR), a global sports and entertainment company.


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