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Jenny McDonald

Senior Creative Copy & Concept at TLGG Agency

Jenny McDonald is a seasoned copywriter with extensive experience in retail and experiential marketing. Currently serving as the leading copywriter for experiential, digital, and retail at BBDO Group Germany, Jenny focuses on global campaigns for Imperial. Previous roles include Creative Copywriter at TracyLocke London, where Jenny led PR and social launches and developed the WomenMade initiative, while also crafting the Clairol #FaceYourFirst body-positivity campaign that earned a Cannes Lion shortlist. Additional experience includes positions at Splendid Communications Limited, Live & Breathe, Ogilvy & Mather Advertising, and Kitcatt Nohr, where Jenny contributed to high-profile projects for brands like Greggs, Purina, and Sky. Jenny holds a BA Hons in Creative Advertising from the University of Lincoln.

Location

Berlin, Germany

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TLGG Agency

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Founded in Berlin in 2008, TLGG was the first digital agency to capture the extent and scope of the digital revolution. From a spontaneous venture, TLGG quickly became a rewarded driver of digital brand communication and client experience, combining the strengths of a creative agency and a digital consultancy under one roof and introducing it globally. Over the years, TLGG has led the global social communications activities of Lufthansa and BMW, advised E.ON on digital transformation and created editorial excellence for insurance, finance, FMCG, event, lifestyle and technology brands. Midem Marketing Award, Cannes Lion, German Prize for Online Communication - the agency's award-winning data-driven branding work covers digital brand management, storytelling, content marketing and customer experience management. The service portfolio includes strategy development, conception, production, playout and media control. This is currently appreciated by diverse brands and companies such as Montblanc, Swisscom, fritz-kola und BARMER. TLGG is led by Christoph Bornschein. TLGG is part of the global agency network Omnicom and a member of the German Association of Communications Agencies GWA


Headquarters

Berlin, Germany

Employees

51-200

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