Jenny McDonald

Jenny McDonald is a seasoned copywriter with extensive experience in retail and experiential marketing. Currently serving as the leading copywriter for experiential, digital, and retail at BBDO Group Germany, Jenny focuses on global campaigns for Imperial. Previous roles include Creative Copywriter at TracyLocke London, where Jenny led PR and social launches and developed the WomenMade initiative, while also crafting the Clairol #FaceYourFirst body-positivity campaign that earned a Cannes Lion shortlist. Additional experience includes positions at Splendid Communications Limited, Live & Breathe, Ogilvy & Mather Advertising, and Kitcatt Nohr, where Jenny contributed to high-profile projects for brands like Greggs, Purina, and Sky. Jenny holds a BA Hons in Creative Advertising from the University of Lincoln.