Beth Edwards

Beth Edwards is a seasoned professional in service design and user experience, currently serving as Lead Service Designer at Tobias Australia since January 2022. Previous experience includes a role as UX Researcher and Service Designer at the Australian Trade and Investment Commission from September 2019 to January 2022, where insights on user behavior significantly informed product development. Notable contributions as a Senior Consultant at Next Paradigm involved enhancing customer experience and engagement through human-centred design. Earlier roles included User Researcher at the Digital Transformation Agency and Improvement Partner with the City of Melbourne, where Beth focused on service planning and community needs. Experience further extends to positions with Queensland Government, Symfonix, and Studio THI, showcasing a comprehensive background in customer insights, community engagement, and strategic development. Beth holds a Bachelor of Mass Communication from Queensland University of Technology.