Ali Farokhian

Ali Farokhian is the VP of Tobii Pro’s Marketing Research & UX segment. He leads a global team of research consultants that provides advanced eye-tracking solutions and conducts attention based studies on behalf of businesses helping them make better business-critical decisions by seeing through the eyes of their customers, audience, and employees.

Prior to joining Tobii Pro, Farokhian worked for Ipsos and MarketWatch. His clients included Google, Cloetta, P&G, Carlsberg, Oriflame, Ipsos, Absolut, Toyota and Suzuki. Farokhian holds a M.S. in Cultural Analysis from Umeå University in Sweden and is a board member of the Stockholm Konsumentföreningen (KFS), the majority owner of COOP, one of Sweden’s largest supermarket chains. He is based in Stockholm.