Fredrik Arrelid

Fredrik Arrelid has a diverse work experience with various roles in creative and consultancy positions. Fredrik is currently serving as the Head of Creative at Tobii since January 2022. Prior to that, they founded their own company, Cut Made Club, in September 2020. Fredrik also worked as a Creative Consultant at tätatät from October 2021 to January 2022. Previously, they held the role of Creative Lead/Copywriter at Emakina DBG from 2015 to 2021. Fredrik also worked as a Creative/Copywriter at Animal from August 2010 to March 2015. Fredrik started their career in retail at Acne Studios AB from July 2008 to September 2010.

Fredrik Arrelid has a Diploma of Education in Digital Analysis & Measurement from Berghs School of Communication, which they obtained in 2019. In 2021, they completed the Marketing Week Mini MBA program with Mark Ritson. Additionally, they have completed short courses in Copywriting and Interactive Communication at Berghs School of Communication in 2012 and 2009-2010, respectively. In 2007-2009, they pursued a Masters in Marketing at Academedia Masters.