Mayra Arroyaga

Mayra Arroyaga is an accomplished professional with extensive experience in account management and market research, currently serving as the Account Manager for Iberia at Tobii since July 2019, focusing on Scientific and Commercial Research in Spain and Portugal. Prior roles include positions at various academic institutions as a Market Research Teacher, Director of Mexico for ESR - Estudio Silvia Roca, and leadership roles at Nielsen, Millward Brown, KantarHealth, MetrixLab, TNS, and SOCIOCONSULT - SOCIOVISION, where significant contributions to business development and international project management were made. Mayra holds multiple advanced degrees, including a Master's degree in Psychology from Universidad Autónoma de Madrid and additional qualifications in Commercial and Marketing Research and Business Management.