Debashis Mukherjee

Vice President OEM and Strategic Alliance at Toffee Insurance

Debashis Mukherjee has a diverse work experience spanning over several companies and roles. Debashis currently holds the position of Vice President OEM and Strategic Alliance at Toffee Insurance. In this role, they are responsible for creating new business opportunities through OEM and running programs. Debashis is also involved in developing the Assurance Business with Programme of RSA & CPA and Extended Warranty with Piaggio and Sonalika Tractors. Additionally, they are focused on expanding new business opportunities through alliances with new OEMs.

Prior to their current role, Debashis worked as a Zonal Sales Manager at BAXY | Mobility from 2022 to 2023. Here, they successfully handled the sales volume of the east zone, comprising Bihar, Jharkhand, West Bengal, Assam, and Odisha. Debashis also played a key role in network development by appointing dealers and distributors.

From 2011 to 2022, Debashis served as a Regional Sales Manager at Piaggio Vehicles Pvt. Ltd. Their responsibilities included handling the sales volume of all product lines in Bihar and later in Uttar Pradesh. Debashis achieved significant market dominance in Bihar and achieved record-breaking sales volumes in Uttar Pradesh.

Earlier in their career, Debashis worked as an Area Manager - Sales at Bajaj Auto Ltd and as an Area Retail Manager at Mahindra & Mahindra Ltd. At Mahindra & Mahindra, they managed the retail portfolio for a high volume of 1000 tractors monthly in Bihar, achieving a record market share. Debashis also introduced Magma Finance as an additional source of retail finance.

Debashis has also held positions at Escorts Kubota Limited as a Retail Finance Manager and at Royal Enfield as a Sales and Service Engineer. At Royal Enfield, they were responsible for sales, marketing, and service operations in the assigned eastern region. Debashis successfully secured orders from West Bengal and Assam police for a significant number of motorcycles.

Overall, Debashis Mukherjee has a strong background in sales, marketing, business development, and strategic alliances across multiple industries.

Debashis Mukherjee attended Patha Bhavan, although no specific years were provided. At Sikkim Manipal University - Distance Education, they pursued a Master of Business Administration (MBA) with a specialization in Marketing from 2001 to 2003. Prior to that, they studied at North Calcutta Polytechnic from 1993 to 1996, where they earned a Diploma in Mechanical Engineering.

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  • Vice President OEM and Strategic Alliance

    March, 2023 - present