Katy Howell is a seasoned marketing professional with extensive experience in social media strategy and leadership. As CEO of immediate future since April 2004, Katy has focused on leveraging social data and creativity to drive impactful marketing campaigns. Concurrently, involvement with The Marketing Society since December 2020 allows access to valuable industry resources, while serving as a Board Advisor for Together Equal since January 2019 highlights a commitment to addressing societal inequalities. Previously, Katy contributed to the Internet Advertising Bureau UK as a founding member of the Social Media Council and held significant roles at BMP DDB as Head of Marketing and as a Freelance Marketer managing notable digital campaigns. An educational background in Genetics and Plant Sciences from the University of Leeds complements a diverse career in marketing and social media.