Matheus Faria de Paula

Matheus Faria de Paula has a diverse work experience, starting with their current position as the Marketing & Growth Director at token.com. In this role, they were responsible for defining GTM strategies, product positioning, and driving user growth. Matheus successfully reached the Q1 goal of 1,000 active users within two weeks.

Prior to their current role, Matheus worked as a Growth Hacking Mentor at Gama Academy and as a Marketing & Growth Director LatAm at Accountfy. At Accountfy, they played a key role in increasing demand generation and building the marketing team. Matheus also implemented impactful inbound acquisition strategies, fueling the business's inbound acquisition growth.

Before joining Accountfy, Matheus worked at REF+, where they served as a Data & Performance Supervisor for Oracle LatAm and later as a Growth Marketing Lead. In these roles, they developed successful paid media plans, data-driven marketing automation strategies, and executed targeted media planning.

Matheus also gained valuable experience at Creditas as a Digital Marketing Analyst, where they achieved significant profit growth through diversified marketing efforts. Matheus also worked as a Jr Digital Marketing Analyst at the same company.

In addition, Matheus has worked at eduK as a Paid Social Assistant, where they managed paid media campaigns and significantly reduced the cost per lead on Facebook.

Before transitioning to marketing roles, Matheus worked as a Corporate Attorney at Vallourec and Vallourec Tubos do Brasil S.A., and as a Legal Intern at Azevedo Sette Advogados.

Overall, Matheus has a wide range of experience in marketing, growth hacking, and legal roles, demonstrating their versatility and expertise in these areas.

Matheus Faria de Paula's education history is as follows:

Matheus started their education journey at the Universidad Nacional de Córdoba in 2014. Matheus participated in an exchange program that focused on subjects such as Human Rights, Tax Law, and Private International Law.

In 2015, Matheus continued their education at the Universidade Federal de Minas Gerais, where they pursued a Bachelor of Laws (LLB) degree. Matheus successfully completed their degree in 2010.

In 2017, Matheus attended Gama Academy, where they studied marketing. Although they didn't earn a specific degree during this time, they gained knowledge and skills in the field.

From 2019 to 2021, Matheus enrolled in ESPM Escola Superior de Propaganda e Marketing and pursued a Master of Business Administration (MBA) degree. Matheus'sfocus of study was Marketing/Marketing Management, General.

During their educational journey, Matheus also obtained several certifications to enhance their skills. These certifications include "Product Marketing for Technology Companies" from CXL (obtained in April 2021), "Account Based Marketing" from CXL (obtained in November 2020), "Copywriting and product messaging" from CXL (obtained in February 2019), "Google Analytics Individual Qualification (IQ)" from Google (obtained in January 2021), "Google Ads: Display, Search and Video" from Google (obtained in March 2018), and "Inbound Certification" from HubSpot (obtained in July 2016).

Lastly, in 2022, Matheus enrolled in the Growth Series program at Reforge, where they are currently continuing their education.