Fajrina Reza

Fajrina Reza is currently involved in Strategy and Insights at ByteDance and working as a Business Analyst at Tokopedia since September 2023. Previously, Fajrina held a position in Marketing Project - Campaign at Shopee, contributing to the brand campaign for ShopeeFood, which included end-to-end campaign strategy and post mortem analysis. Earlier experience includes roles as a Business Analyst at JD.ID, where Fajrina worked on B2B projects and seller growth initiatives, and as a Business Developer and Marketer at Le d'Olla, focusing on social media marketing and partnerships. Fajrina also served as an Account Executive at C CHANNEL Indonesia, managing clients in the FMCG and beauty industries, and was involved in business development projects at Esri Indonesia, including market analysis for Bank BTPN. Notably, Fajrina represented Indonesia in the Asian University Football Tournament as the Indonesian Representative Manager. Fajrina holds a Bachelor of Science degree in Mathematics and Natural Sciences from the University of Indonesia.