Nathalia Isadora

Nathalia Isadora currently serves as the Head of Brand at Tokopedia, focusing on the Physical Goods Marketplace since January 2021. Prior to this role, Nathalia held several key positions at Bridestory from July 2014 to December 2020, including Head of Integrated Marketing, where responsibilities included overseeing online and offline marketing strategies for Bridestory and Parentstory, managing budgets, and spearheading campaigns that notably increased Parentstory's Instagram followings by sixfold. Nathalia has extensive experience in events, having co-led significant projects such as the Bridestory Fair and the Parentstory and Bridestory Online Wedding Fairs during the pandemic. With a Bachelor of Commerce in Marketing from Curtin University, Nathalia has a strong background in social media strategies, having established Bridestory as a leading wedding platform in Asia.