José Barco

José Barco is an accomplished executive with extensive experience in sales, marketing, and business development across various industries. Currently serving as Chief Sales & Marketing Officer in the PetCare Business Unit at TOLSA, José previously held the position of Chief Customer Officer at HM Hospitales, where a new corporate strategy achieved significant sales growth and profit margins. Notable leadership roles include CEO of B+ (BePlus), where a video conversation platform was developed, and International Business Development & Commercial Lead at BlockTac. José’s career also includes impactful positions at Bridgestone EMEA, Kellogg Company, and Procter & Gamble, contributing to significant revenue growth and product innovation. José is furthering education in digital business and marketing while holding degrees in engineering and management. Additionally, a former semi-professional basketball player, José is recognized for both individual and team achievements throughout a diverse career.