Director of Ecommerce

WHO WE ARE:

TomboyX makes the world’s most comfortable underwear for everyone and every body. We are changing more than just your underwear; we’re also pushing the boundaries by using our platform to create community. We believe that there is nothing more powerful than being comfortable in your own skin. TomboyX has an amazing culture: empowered, diverse, inclusive, action-oriented, fun, and incredibly purpose-driven where a team of experts work fervently together to bring ideas to life.

The team is committed to growth, impact, and abundant success. If you have the passion and capacity to go all in with us, please apply.

THE POSITION:

TomboyX is looking for a consumer focused, passionate and enthusiastic Director of eCommerce who will be responsible for leading TomboyX’s eCommerce channel through our next phase of growth. You are a thoughtful, outcome-focused, multi tasking master that loves all things eCommerce and are capable of driving to deliver plan and on-time execution.

This role leads the eCommerce team, eporting to the Chief Marketing Officer, and will act as a GM of e comm, owning digital merchandising, UX, testing, personalization efforts, consumer analytics, operations, technology and collaborate with a wide range of functional partners including Merchandising, Marketing, Finance, & IT. To be successful in this role, you must be a high potential leader who is an excellent communicator, highly motivated, effective at collaborating across multiple cross-functional teams, and able to launch and operate initiatives and programs that improve sales, site traffic, conversion and customer satisfaction.

RESPONSIBILITIES:

· Own sales, site traffic, gross margin, and conversion targets for e-commerce channel to deliver against US/International DTC e-commerce channel goals, budget and KPIs

· Collaborate with Creative, Growth Marketing, Planning and Merchandising teams to develop integrated e-comm plans and manage against the brand, channel, merchandising, campaign promotions, and programs/calendars

· Manage and optimize the online assortment, collections, search/filtering results, UX/navigation, seasonal promotions/price management, product detail pages, content/story presentation, and site launch/freshness in collaboration with Merch & Planning and Creative teams

· Optimize and improve conversion through continuous improvement of navigation, assortment merchandising, UX, SEO, search, production recommendations, product pages, personalization, customer service, and checkout

· Lead testing and optimization efforts across critical e-comm components to drive funnel improvements

· Collaborate with Growth Marketing team on strategies, tactics, and results to drive performance marketing efforts, and deliver against KPIs for customer acquisition and retention

· Report core e-comm metrics, and utilize analytics and sales data to drive site merchandising and CX improvements, consistently providing due to/ROI analysis

· Own the strategy and management of the eCommerce technical stack and platform roadmap, to drive sales, improve site performance, improve conversion, and mitigate risks

· With Director of Technology, co-manage external development and technical resources

· Build and ensure a cohesive, high-performing in-house and external team, including vendor management

· Research industry trends and incorporate best-practice user experience tactics and site functionality to test, learn, and capitalize on opportunities

WHO YOU ARE:

REQUIREMENTS:

· 7+ years experience in eCommerce sales and technology

· Demonstrated experience leading eCommerce and digital merchandising for a DTC brand

· Operating experience in Shopify commerce platform

· Proven track record of delivering results in eCommerce channel

· Owned the sales performance and technology roadmap for the eCommerce sales channel

· Knowledge of eCommerce best practices.

· Flexible problem-solver and comfortable balancing pros/cons, speed, outcomes to prioritize highest impact solutions and changes

· Proven ability to interact & collaborate across all areas with the organization to learn & implement value add capabilities and improvements to the consumer experience

· Excellent communicator, bias for outcomes and action and bringing cross-functional team along to create cohesive customer experiences that deliver plans

· Data-driven, continuous process improvement leadership with a growth mindset

· Interest and eagerness to tactically execute day to day actions within various marketing channels. We are a small company - we wear many hats.

WHAT WE OFFER:

· Excellent insurance benefits

· 401k

· A chance to build a company from the ground up and make a real impact on TomboyX’s growth and history

· Stock options

· Employee Discounts (UNDIES! TEES! Oh yeah - and UNDIES!)