Emily Youds, MBA

Emily Youds, MBA has a strong background in digital marketing and strategy. Emily is currently working as the Digital Marketing Manager at Tom's of Maine, where they lead the digital integrated experience of the B Corp-purpose driven brand. Emily'sresponsibilities include developing a holistic go-to-market plan, leading the strategy for paid search, supporting DTC efforts, and overseeing the development of the annual Social Media strategy.

Prior to their current role, Emily worked as the Digital Content Manager at Cambria, where they led the digital integrated experience across channels and social platforms. Emily was responsible for strategic planning, content creation, website content strategy, digital user journey mapping, and email/blog strategy.

Emily also has experience at Procter & Gamble, where they worked as a Sr. Marketing Specialist on the Target account team. In this role, they led marketing execution and initiative amplification for Procter & Gamble Beauty brands, with a focus on the Target guest as the ultimate stakeholder.

Throughout their career, Emily has demonstrated their ability to lead teams, collaborate with cross-functional stakeholders, and drive business growth.

Emily Youds, MBA, has a strong educational background in business and marketing. Emily obtained their Masters of Business Administration (MBA) with a specialization in Finance, Marketing, and Management from Creighton University, where they studied from 2016 to 2019. Prior to that, they earned their Bachelor of Science degree in Marketing from Minnesota State University, Mankato, graduating in 2011.

In addition to their formal education, Emily has also obtained several certifications to further enhance their marketing expertise. Emily completed the Sprinklr Marketing Manager Pro certification from Sprinklr in September 2021, and also achieved the Marketing Analytics: Setting and Measuring KPIs certification from LinkedIn in March 2021. These certifications demonstrate their commitment to staying updated with the latest marketing strategies and techniques.