Mark Shakhman

Mark Shakhman has a diverse work experience starting in 2009. Mark began their career as an Order Entry & Sales Support at Responsible Metal Fab, Inc. in January 2009 and worked there until March 2010. From April 2010 to May 2011, they worked as an Online Auction Specialist at DOTmed.com. Mark then moved on to Fantasma, where they served as an e-Commerce Manager from August 2011 to August 2012.

In 2015, Mark joined FXCM and had various roles within the company. Mark started as a Junior Web Analyst in March 2015, where they reported and visualized website trends and assisted with marketing campaign tagging. Mark was promoted to Senior Web Analyst in April 2016, where they leveraged lifetime value correlation with market volatility to predict ideal marketing spend based on VIX level per region. In September 2020, they became the Vice President of Digital Marketing & Customer Journey, responsible for recommending optimal marketing spend per month per region using regression analysis in Tableau.

Currently, Mark is working at TOMS. Mark started in November 2021 as a Web Analytics Manager and is currently serving as the Sr. Manager of Digital Marketing Analytics since August 2022. No end dates are provided for their roles at TOMS.

Mark Shakhman obtained a Bachelor of Arts degree in Economics from the University of California, Davis, where they studied from 2004 to 2008. Mark then pursued a Master's Degree in Integrated Marketing at New York University from 2013 to 2014. In addition to their formal education, Mark also holds a Professional Certificate in Web Development from New York University, obtained in 2012, as well as a Google Adwords Certification, although specific details about the institution and timing of the certification are not provided.