Lisa Sotir is a Senior Marketing Manager at TomTom, where responsibilities include leading the planning, development, and execution of marketing strategies for navigation software and associated products in the Americas, a role held since March 2011. Prior experience includes serving as a Marketing Coordinator at Casa Valentina, Inc. and as the National Grand Opening Events Manager at CarMax, where Lisa developed a comprehensive marketing program during the company's ascent to Fortune 500 status. Earlier career accomplishments as the Special Events & Public Relations Manager for Macy's Southeast Region involved planning significant events, including the award-winning "Macy’s Welcomes the World" campaign for the 1996 Olympic Games, along with managing convention programs at various Macy's locations. Education was completed at the University of Florida.
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